Brokerage Marketing & Marketing Operations
five24 Solutions
Brokerage Marketing, Marketing Operations & CRE Workflow Strategy
Five24 Solutions helps commercial real estate firms bring structure, clarity, and momentum to their marketing operations.
Led by Crissy Nolen, Five24 supports brokerage teams, leadership groups, and marketing departments with the systems, workflows, reporting, and strategic execution needed to operate more efficiently and show up more consistently in the market.
From marketing request intake and property listing workflows to broker communications, dashboards, campaign planning, reporting, and technology alignment, Five24 focuses on the work behind the work so CRE teams can move faster, reduce friction, and deliver a stronger client experience.
What five24 Does
Commercial real estate teams move quickly. Broker requests, listing updates, pitch materials, client reporting, email campaigns, social media, events, and leadership needs often compete for the same limited time and resources.
five24 helps organize the work behind the work. By combining CRE marketing experience with practical workflow design, five24 helps firms create systems that reduce confusion, improve visibility, and make execution easier for everyone involved.
Marketing Operations
Workflow structure, intake systems, project visibility, service categories, priority frameworks, and accountability.
Broker Support Systems
Processes for property marketing, listing support, pitch materials, market surveys, signage, and recurring broker needs.
Smartsheet Solutions
Forms, sheets, dashboards, automations, reports, Dynamic View, DataMesh, WorkApps, and team-specific solutions.
CRM Strategy
Support CRM, email marketing, landing pages, contact organization, campaign workflows, and sales and marketing alignment.
Marketing Team Advisory
Team evaluations, role clarity, production capacity planning, quality control standards, training, and implementation support.
Reporting & Dashboards
Marketing activity dashboards, listing dashboards, broker support queues, campaign reporting, and leadership visibility.
Why It Matters
CRE marketing teams are often asked to do more with limited time, limited resources, and disconnected systems.
Five24 is designed for commercial real estate firms that need senior-level marketing and operations support without adding unnecessary complexity. Whether your team is growing, rebuilding, implementing new tools, or simply trying to create more accountability around the work, five24 helps bring structure to the process.
Proven results for businesses like yours
Marketing Operations & Workflow Strategy
five24 helps firms create clearer systems for how marketing work moves through the organization.
This can include centralized request intake, defined service categories, turnaround expectations, priority frameworks, visible project tracking, and “who will do what by when” accountability.
Marketing Team Evaluation & Advisory
five24 can assess a firm’s current marketing function and identify opportunities to improve workflow structure, ownership, quality control, communication, production capacity, and broker confidence.
This includes reviewing how requests come in, how work is prioritized, where bottlenecks exist, how roles are structured, and what systems are needed to support long-term growth.
Broker Support & Production Systems
CRE marketing teams are often balancing listing updates, flyers, OMs, market surveys, proposals, signage, email campaigns, social media, events, and research requests.
five24 helps organize those needs into repeatable systems so brokers know how to request support, marketing teams know what is needed before work begins, and leadership has visibility into workload and status.
Listing Data & Property Marketing Infrastructure
five24 helps firms build stronger systems around property listings, marketing dashboards, listing expirations, email reminders, broker visibility, and data accuracy.
This may include centralized listing databases, expiration reporting, external website tracking, listing alerts, broker-facing dashboards, and processes to keep marketing data current across platforms.
Dashboards, Reporting & Business Visibility
five24 builds dashboards that help teams see what is happening across marketing, listings, broker support, media, campaigns, and operational activity.
This can include company resource dashboards, broker support queues, listing dashboards, requirement tracking, signage dashboards, email activity reports, marketing performance dashboards, pipeline visibility, and market report tracking.
Smartsheet, HubSpot & CRE Technology Alignment
five24 helps firms use technology more intentionally, especially when tools are already in place but not fully connected to the way the team works.
This can include Smartsheet dashboards, forms, automations, reports, Dynamic View, DataMesh, WorkApps, HubSpot contact organization, email marketing workflows, list management, and integration strategy between platforms.
Marketing Visibility & Brand Presence
five24 also supports the external side of CRE marketing, including brand visibility, public relations coordination, social media strategy, market report promotion, website updates, company email campaigns, events, broker profiles, and network collaboration.
This matters because marketing operations and market presence are connected. A firm cannot show up consistently in the market if the internal systems are unclear or reactive.
Ready to bring more structure to your marketing operation?
five24 Solutions helps CRE firms strengthen the systems, workflows, and reporting behind their marketing and business development efforts.
Whether you need a marketing team evaluation, a better intake process, a Smartsheet dashboard, HubSpot support, or a more scalable way to manage broker requests, five24 can help you build a practical path forward.